![]() ![]() Recently, the art of hand-lettering has become an increasingly popular past-time again as more people are picking up fountain pens and brushes to learn calligraphy. Imagine if The North Face logo was a thin, cursive font rather than its famous (and easily recognizable) standard bold font.įonts, like images, are evocative, and it’s important to take note of which kinds of fonts evoke certain responses. Instead, a graphic designer should think bold fonts, bold colors, and more white space here. Swirling, delicate lettering would be inappropriate in this case. A rugged, utilitarian brand, for example, needs an image that communicates that effectively. The wrong choices in typography can have damaging effects on design. The fonts and colors of the letters themselves cease to be elements of a brand’s image and can become the brand image itself. Some examples of standard typefaces that are more legible on-screen and are also more easily scannable include fonts such as Arial, Verdana, Trebuchet, and Lucida Sans. What seems so minimal is actually critical to the overall success of a design. When you remove most of the other visual elements of design, you realize that even the seemingly small design decisions you make are hugely important-like typography. ![]() When it comes to minimalist graphic design, there are certain elements that designers will use to accomplish their goals. The designs lean toward the simple and effective, rather than the jumbled and the distracting, so as not to interrupt an otherwise seamless experience. You can see this in action when designing user interfaces, for example. This trend seeks to focus on only the most elemental and necessary elements of a product or subject it removes anything that might draw the viewer’s eyes away from what is most essential about the design. Minimalist graphic design centers around a simple philosophy “less is more.” It’s said so often that it has become a cliché, but it is actually the essence of the minimalist school of graphic design. If you tend to favor a simple, clean aesthetic, then you’ll likely have a preference towards minimalist graphic design. The shift towards craftsmanship in conjunction with industrial design balances beauty and utility with simplicity. Perhaps the Bauhaus school and its aesthetic can be credited with the most direct influence on graphic designers. Minimalist furniture, with its austere lines and functionality, is a great example of minimalist art giving rise to minimalist design. We can see how this movement influenced everything from music to home furnishings, to name a few. This reductionist tendency grew out of the art world and began to influence every aspect of modern life. Art, in their opinion, shouldn’t refer to anything other than itself. ![]() Mies was an advocate for simplicity, and as a result, was influential in introducing open floor plan concepts into residential homes.Ĭoming out of New York in the 1960s, minimalists sought to strip away all of the extraneous influences of art and leave the viewer with only a raw emotional response. It also included the influence of Ludwig Mies van der Rohe, who was deemed the father of “less is more” architecture. Its creators sought to achieve a pared-down aesthetic that they envisioned would be a new universal visual language at a time they believed was ushering in a new, spiritualized world order. The roots of minimalism included the De Stijl movement, which was a reaction to the excessiveness of the Art Deco movement. One of the most influential artistic movements in the last century has been the minimalist movement. Designers take inspiration from many references and then use their designs to either effectively communicate the message of a brand or to solve a problem. This is what all creatives have in common-a shared ability to recognize the impact of design all around us. We see inspiration in everything, from massive murals down to the packaging on that granola bar you packed for lunch. Every day, we are inspired by our surroundings whether we realize it or not, and that’s especially true for those of us who are more creative-minded. Minimalist graphic design is something that’s not going away anytime soon. 15 Inspirational Examples of Minimalism in Graphic Design ![]()
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